Latin America’s Largest Company Enable Bitcoin Investments Payments App

  • Brazilians will soon be able to buy, sell, and hold bitcoin via MercadoPago, MercadoLibre’s digital payments app.
  • MercadoLibre, known in Brazil as MercadoLivre, is the country’s biggest ecommerce platform.
  • It is unclear whether customers will be able to withdraw their bitcoin into a self-custody wallet.

MercadoPago, MercadoLibre’s digital payments app, will soon allow its Brazilian customers to buy, sell, and hold bitcoin, Bloomberg reported. The largest Latin American company by market capitalization rolled out this feature to a small group of clients earlier in November and will enable it more broadly in the coming weeks.

“We took the time to study and learn before deciding to step into crypto,” Tulio Oliveira, MercadoPago vice president, said per the report. “This has a transformational potential ahead and opens up a new avenue for us.”

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